Who we are

Company-Wide Strategic Direction: Spearheaded the marketing strategies for various companies, aligning marketing plans with overall business targets and objectives.

Strategic Planning and Execution: Proficient in developing comprehensive marketing strategy plans that align with business objectives from brand positioning to customer acquisition and retention.

Market Penetration and Expansion: Skilled in identifying and capitalising on new market opportunities, whether through brand launches, regional expansions or strategic partnership development.

Pan-European Growth Strategy: Developed and executed a marketing plan that targeted multiple European markets, adapting strategies to local needs whilst maintaining a unified brand presence.

Data-Driven Decision Making: Using metrics and performance data to inform strategy development, ensuring campaigns and initiatives were both effective and measurable.

Market Analysis and Positioning: Conducted competitor and market analysis to inform Go-to-market strategies, pricing, and customer acquisition plans.

Innovation and Change Management: Frequently introduced innovative processes and frameworks, such as digital transformations that optimised marketing operations and enabled scalable growth through automation, CRM integration, and various API’s for Account Based Marketing (ABM). This drove data-driven decision making, business growth and operational efficiency.

Strategic Advisory: Consulted on business strategies for clients, focusing on market positioning, competitive analysis, and growth opportunities. This involved assessing business environments and providing actionable strategies to enhance competitiveness.

Change Management: Lead a strategic initiative to streamline campaign processes and platforms across multiple countries, enhancing efficiency and marketing outcomes.

Strategic Partnerships: Proficient in developing partnership strategies that foster collaboration with OEM’s, Distributors, Suppliers, Key Accounts, driving mutual growth and expanded market reach.

Collaborating with Engineers: Working cross functionally with engineers and product managers to ensure technical accuracy and effective communication of complex solutions.

Technical Product Launches: Delivered product positioning strategies, targeting technical audiences in sectors like industrial automation, Industry 4.0, manufacturing and power generation.

Digital Transformation Leadership: Implementing digital marketing frameworks that align with engineering sales processes, enhancing customer journeys, and lead tracking in technical B2B environments.

Cross - Functional Collaboration: Regular collaboration with product managers, engineers and sales teams to ensure accurate communication of technical manufacturing solutions.

Product Positioning: Skilled in developing Go-to-market strategies for complex manufacturing products, aligning to customer needs and industry trends.

Process Optimization: Led digital transformation initiatives that improved marketing processes, supporting lead management with lead scoring, tracking and funnel management.

Strategic Campaign Development: Developed and implemented a framework to deliver marketing strategies that targeted construction professionals using a Customer Journey Plan aligned to the RIBA Plan of Works, with the use of Personas, lead scoring, and an integration of digital channels and platforms. This enhanced brand awareness, drove customer engagement and built success lead generation sales funnel with the key decision makers across the supply chain during the customer buying process.

Event Management: Project managed trade shows for brand launches and brand awareness, key for engaging construction stakeholders and demonstrating products in real-world scenarios.

Sustainability Focus: Working collaboratively with agencies to develop a brand’s EPD, LCA, Carbon Management Projects and Policies, and setting up SBTi’s. Leading a team to develop environmentally conscious marketing strategies and communications, aligning construction trends towards sustainability and carbon reduction.

Product Innovation: Collaborating with Chinese suppliers to develop and launch an entirely new LED lighting range, from concept to market entry, and managing supplier relationships , ensuring quality and performance standards.

Supply Chain Alignment: Working with suppliers, packaging companies, distributors and end consumers on aligning supply chain processes, cost management and delivering high quality solutions.