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Astrava Competitive Edge Growth Package™
The complete strategy toolkit for SME’s to overcome barriers, align your business, and achieve scalable, sustainable growth.
The Astrava Competitive Edge Growth Package™
Special Offer
£13,750 £10,250
Staged payments available
Strategic alignment, risk reduction, and scalable growth for ambitious SMEs.
The Astrava Competitive Edge Growth Package helps UK company’s overcome rising costs, funding challenges, and operational gaps by aligning internal capability with market demand and delivering a clear, achievable roadmap for sustainable growth.
We equip growing businesses with the insight, tools, and confidence they need to:
✅ Build a data-backed growth strategy that aligns with customer demand
✅ Identify and close internal capability gaps that block scale
✅ Reduce risk and validate plans with robust financial and feasibility checks
✅ Prioritise investments that deliver maximum impact and ROI
✅ Mobilise teams with clear, accountable marketing and delivery plans
It’s the smarter way for SMEs to move forward confidently, turning growth ambitions into practical, profitable action.
What’s Included:
The Astrava Competitive Edge Growth Package is specifically designed to help UK SMEs effectively tackle today’s toughest and most complex growth challenges, ranging from rising operational costs and increasing tax burdens to critical skills gaps and ongoing market uncertainty. Our comprehensive approach provides you with the essential tools and insights needed to align your internal strengths with genuine market opportunities, thoroughly validate your growth strategy, minimize potential risks, and seamlessly convert well-crafted plans into concrete action. This ensures you can confidently scale your business and achieve sustainable growth, even within a highly demanding and competitive business environment.
Package Details
UK SMEs in 2025 are under more pressure than ever, facing rising costs, funding challenges, and fast-changing markets. The Astrava Competitive Edge Growth Package equips you with a clear, achievable roadmap for growth. Our structured approach helps you sharpen your market focus, align your teams, validate your plans, and drive growth with confidence. No guesswork. No wasted effort. Just smart, data-backed decisions that help your business thrive.
Here’s what you get:
Aspirational Growth
Advanced customer segmentation, refined personas, and internal capability assessment
Tools like PESTLE, McKinsey 7S, Value Chain, Five Forces, Perceived Strengths Mapping
Clear roadmap for aligning demand with capability and improving customer targeting
Mechanism Growth
Strategic fit analysis, customer value proposition development, internal growth assessment
Prioritisation of actions to close capability gaps and improve delivery
Aligns teams and operations around customer value
Viability Growth
Feasibility scoring, risk/reward analysis, ROI and cash flow modelling
Tests opportunity fit, operational readiness, and financial resilience
Provides a funding-ready, leadership-aligned business case
Mobilisation Growth
Structured marketing strategy, tactical plan, and team alignment
Channel plan, brand positioning, ICP and personas, KPI framework
Links marketing spend to what works ensuring focus and accountability
What’s included:
Detailed customer focus:
We help you map, segment, and truly understand your customers, from decision-makers to influencers. With advanced personas, customer journeys, and value mapping, you’ll target and serve the right customers more effectively to fuel scalable growth.Key themes:
This package is about turning insight into action. We focus on aligning internal strengths with external demand, closing capability gaps, prioritising investments, and building momentum toward practical, low-risk growth.Focus areas:
Our work focuses on what matters most. Advanced segmentation, refined positioning, internal capability alignment, risk validation, and clear marketing execution are all tailored to help your SME grow smartly and sustainably.
Best for:
Ideal for SMEs with 10 to 49 employees and £1 to £10 million turnover who are ready to scale operations, launch new offers, or realign teams for growth. Perfect for businesses seeking clarity on where to focus, what to build, and how to deliver results.
Value gained:
You will gain a focused, achievable growth plan that reduces risk, sharpens internal alignment, strengthens customer targeting, and ensures every investment drives return. The result is confident, sustainable growth without wasted effort.
How the Astrava Competitive Edge Growth Package Helps SMEs Break Through Growth Barriers
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Turn rising costs into smarter, more focused investment
We help you cut through noise and complexity, showing you exactly where to focus your time, budget, and resources for maximum return. Every plan is designed to protect margins, avoid waste, and deliver real value.
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De-risk your growth strategy with data-backed confidence
Our proven tools stress-test your plans before you commit. With feasibility scoring, ROI forecasts, and cash flow modelling, we help you make smart, low-risk decisions that stand up to scrutiny from investors, lenders, and your own leadership team.
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Unlock hidden growth potential by aligning strengths with opportunity
We map your internal capabilities against real market demand, so you can build on what makes you strong and close the gaps that are holding you back. The result is a focused, achievable roadmap that gets your team pulling in the same direction.
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Strengthen your customer focus to drive better results
Through advanced segmentation, detailed personas, and customer journey mapping, we help you target the right customers in the right way, increasing conversion, loyalty, and long-term value.
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Bridge the gap between strategy and action
We don’t just create plans. We help you turn strategy into practical, coordinated action with clear marketing plans, operational priorities, and team alignment. This is about building real momentum, not just ideas.
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Position your business for funding and future growth
Our package gives you a funding-ready business case, complete with risk analysis, ROI projections, and a clear plan that inspires confidence. Whether you’re seeking investment or simply aligning your leadership, we help you move forward with clarity and credibility.
About me
Lynsey Dunn MCIM
My passion for problem-solving began long before marketing. From a fascination with forensics to food development, I was always drawn to complex challenges and creative thinking. I found my path in marketing by exploring strategic models and adapting them with creativity during my degree.
Over the past 20 years, I have focused on uncovering the why behind business challenges and shaping bold, practical solutions grounded in real-world constraints. With experience spanning global names like Bosch Rexroth, Leica Geosystems, and Cummins, as well as family-run scale up SMEs, I have developed best practice methodologies rooted in data, insight and industry know-how.
Now I use this experience to help businesses grow with confidence by turning ambition into achievable, scalable strategies.
Testimonials
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Anne Pearson from Credence Coaching - "If you are looking for someone to support you with your marketing strategy you won’t be disappointed, not only is she incredibly knowledgeable about marketing strategies, she is also a lovely human and very easy to work with.”
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Dave Thorne from Demux - “I would recommend speaking with Lynsey, I am sure you will immediately realise how knowledgeable and passionate she is in this field and see how much energy she puts into helping you achieve your goals. Rated 5* as there wasn't a higher option.”
Let's Get Started
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Let's Get Started ☆
Limited Time Only
The Astrava Competitive Edge Growth Package™
Special Offer
£13,250 £10,250
Staged payments available
With the Astrava Competitive Edge Growth Package, you gain more than a strategy, you gain a practical, low-risk path to sustainable, scalable growth that’s built for today’s SME challenges.
Still have questions?
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For general enquiries please complete the form below or contact us directly on:
✉️ hello@astravamarketing.com
📞 0773 828 0017
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